On March 12, 2025, the School of Physical Education at Shenzhen University and Shenzhen Pan American Image Technology Co., Ltd. jointly established the "SZU Pan American Sports AI Laboratory." The signing ceremony was grandly held in the conference room of the Yuanping Sports Hall at ShenzhenUniversity. The ceremony was hosted by Liu Jian, Dean of the School of Physical Education, with attendance from Secretary Li Zhijun, Vice Dean Wang Dong, Professor Xing Jinming, Director of the Party and Government Office Wu Jieqing, Director of the Golf Research Office Shao Xueyun, Director of the Laboratory and Practical Teaching Management Office Wu Zhongtang, Professor Pan Baochang, Chief Scientist of Shenzhen Pan American Image Technology Co., Ltd., Special Experts Ma Benchang and Chen Jiantong, Vice General Managers Li Pin and Zhao Xuejun, as well as Ho Jiaji, Business Manager of partner Huike HKC.

This collaboration marks the official launch of deep integration between the two parties in the field of sports technology. It aims to drive the digital transformation of golf through artificial intelligence technology and inject new momentum into the development of global sports technology.

A Strong Partnership: The Deep Integration of Sports and Technology

Shenzhen University's School of Physical Education, as a leader in the field of sports education in China, has always adhered to the educational philosophy of "integration of sports and education, empowerment through technology." It has accumulated rich experience in areas such as competitive sports research and the application of sports health big data. Dean Liu Jian introduced the school's educational direction of "integration of sports and education, empowerment through technology" and the achievements in competitive sports research and sports health big data applications. Shenzhen Pan American Image Technology Co., Ltd. is a leading sports technology company in China, specializing in the deep application of artificial intelligence in the sports field. The company has launched several world-class achievements in the sports sector. Based on years of collaboration, both parties have seized the opportunity to jointly establish the "SZU Pan American AI Sports Laboratory," leveraging their respective advantages in sports education and technology research and development to jointly build a world-class AI sports laboratory.

Laboratory Construction Plan: Focusing on the Digital Transformation of Golf

According to the cooperation agreement, the laboratory will focus on key technological breakthroughs in areas such as the development of intelligent training systems and real-time analysis of event footage. It will primarily promote the collection of golf sports data, the development of digital products, and the establishment of industry standards. Professor Pan Baochang, Chief Scientist of Pan American, elaborated on the laboratory's construction plan during the ceremony. He stated that the laboratory will integrate both parties' core technologies in golf digital product development, AI sports data services, as well as their deep expertise in golf professional education, event operations, and industry research, accelerating the transformation of scientific research results into market applications.

Industry-Education Integration: Cultivating Composite Sports Technology Talent

In his concluding speech, Li Zhijun, Party Secretary of the School of Physical Education, pointed out that this collaboration marks the deep integration of the School of Physical Education and enterprises in the field of sports technology. He looks forward to the laboratory becoming a source of sports innovation technology in the Guangdong-Hong Kong-Macao Greater Bay Area in the future, providing technical support for the improvement of competitive sports and the scientific advancement of national fitness. Li Zhijun suggested that both parties use the laboratory as a platform to further expand cooperation in talent joint training, commercialization of technological achievements, and other dimensions, jointly contributing to the implementation of the "Sports Power" strategy.

This collaboration is not only a model of school-enterprise cooperation but also a vivid practice of industry-education integration. Through the laboratory platform, the School of Physical Education at Shenzhen University will provide more practical opportunities for students, cultivating composite talents with dual backgrounds in sports and technology, and delivering fresh talent to the sports technology industry.

Future Outlook: Supporting the Digital Transformation ofGolf Globally

With the rapid development of artificial intelligence technology, sports technology is ushering in unprecedented opportunities for growth. The collaboration between the School of Physical Education and Shenzhen Pan American Image Technology Co., Ltd. will not only provide technical support for the digital transformation of golf but also offer valuable insights for the technological development of other sports. In the future, the laboratory is expected to become a key engine for global sports technology innovation, driving the scientific and intelligent development of both competitive sports and national fitness.

The successful signing ceremony marks a solid step forward in the cooperation between Shenzhen University’s School of Physical Education and Shenzhen Pan American Image Technology Co., Ltd. Both parties will join forces to explore new frontiers in sports technology and contribute to the implementation of the "Sports Power" strategy.

The School of Physical Education

March 17, 2025

Translationby：Li Qiuyue

Layoutby: Xu Xinyue

Written by: Shao Xueyun

Reviewed by: Wang Dong