From October 23 to 25, the finals of the “CCB Cup” China International College Students’ Innovation Competition (2026) Guangdong Provincial Competition were held at South China Agricultural University. The “Gui Zai Biaozhun” team from Shenzhen University’s School of Physical Education competed in the on-site finals of the Entrepreneurship Group in the “Youth Red Dream Building Journey” track. With its project “Gui Zai Biaozhun — A Whole-Industry-Chain Standardization Leader for Guangxi’s Specialty Agricultural Products,” the team won the Guangdong Provincial Silver Award. Their performance fully demonstrated SZU students’ commitment to putting their knowledge into practice in rural China and using innovation and entrepreneurship to support rural revitalization.

This year’s Guangdong Provincial Competition, themed “I Dare to Break Through, I Can Create,” was organized by the Guangdong Provincial Department of Education and other units and hosted by South China Agricultural University. Outstanding projects from universities across the province competed on the same stage. The “Youth Red Dream Building Journey” track focuses on the front lines of rural revitalization and guides young students to learn, grow and contribute through innovation and entrepreneurship. The competition was fierce and exciting.

The “Gui Zai Biaozhun” project addresses an industry pain point for Guangxi’s specialty agricultural products: “good harvests do not bring good incomes, and quality fruit struggles to fetch a good price.” Guangxi’s subtropical fruit output has ranked first in China for eight consecutive years, with total output exceeding 35 million tonnes in 2025. Yet 70% of farmers still rely on small-scale, scattered sales, and mixed fruit quality keeps prices low. Over eight years, the team visited five major production areas in Guangxi, 125 villages and towns, and more than 100 cooperatives and agricultural enterprises, conducting surveys involving over 1,000 people. The team has built a quality-grading standards system covering the whole industry chain of specialty agricultural products, with the core approach of “defining standards for good fruit and helping good fruit sell at a good price.” At present, the project has built a 17-mu (about 1.1-hectare) modern industrial demonstration base, supports an annual production capacity of 20 million jin (10,000 tonnes) of specialty fruit, and has helped create more than 500 jobs. Its standardized model for supporting farmers has been recognized by the government, local villages and towns, and enterprises.

Behind the achievement is sustained dedication and meticulous refinement. During preparation, the School of Physical Education held several alumni discussion meetings. School leaders held candid, in-depth talks with project leader Long Guanxing, showing concern for the current challenges and future development plans of the alumni enterprise. Under the guidance of professional teachers, the university empowered the project with expertise and supported the sustainable development of the alumni’s business. With careful arrangements by the Innovation and Entrepreneurship Education Center of Shenzhen University and the Communist Youth League Committee of Shenzhen University, the school actively guided the team through the full process of project review, material refinement, roadshow presentation and on-site Q&A. Instructors followed the entire process and provided targeted support on key aspects such as project logic, business model and presentation, helping the team address weaknesses and optimize details.

At the finals, the team used solid survey data, a clear standardized path for supporting farmers and genuine rural sentiment to vividly tell its practice story—from Guangxi farm households to the SZU research group behind Cultural Tourism Industry Entrepreneurship and Innovation, one of China’s first national first-class undergraduate courses in social practice—and how it turned its original aspiration to help farmers into a replicable standardized model. Since the project was implemented, it has helped farmers enter standardized fruit-processing plants and sign formal employment contracts, and has cultivated a group of skilled new farmers who can operate equipment, manage operations and take on contracts. It has effectively helped farmers increase incomes and won high recognition from the on-site judges.